About Us
Our Story
NaturallyFed Apparel was born out of love — love for natural hair, love for community, and love for the craft of creating something truly meaningful with your hands.
Meet the Founder
Growing up in New York, our founder developed a deep passion for hair — its beauty, its culture, and the care it deserves. As a cosmologist, she spent years listening to her clients share the same frustrations: satin bonnets that slipped off at night, scrunchies that left creases, pillowcases that robbed their hair of moisture. She heard them, and she got to work.
Drawing on sewing skills lovingly passed down by her aunt, she began crafting hair accessories designed specifically for the needs of natural hair. What started as a personal mission quickly became something bigger — a brand built on the belief that your hair deserves the best, every single day.
Handcrafted with Purpose
Every bonnet, scrunchie, pillowcase, shower cap, durag, and eband (eslay) from NaturallyFed Apparel is handcrafted with intention. We carefully select quality materials that are gentle on your strands, reduce friction, and help preserve your styles — whether you're rocking a twist-out, protective style, or fresh wash-and-go.
When you wear NaturallyFed, you're not just wearing an accessory. You're wearing something made by hand, with care, specifically for you and your crown.
Our Mission
We believe that caring for natural hair is an act of self-love. Our mission is to make that care easier, more beautiful, and more intentional — one handcrafted piece at a time. We're committed to quality over quantity, community over competition, and always putting your hair's health first.
What Makes Us Different
- Handcrafted quality — Every item is made by hand, not mass-produced.
- Designed for natural hair — Created by someone who truly understands your hair's needs.
- Premium materials — We source fabrics that protect, not damage.
- Community-rooted — Built from real conversations with real clients.
Join the NaturallyFed Family
We'd love for you to be part of our journey. Whether you're new to natural hair care or a seasoned pro, there's something in our collection made just for you.
Follow us on social media for behind-the-scenes looks at our crafting process, hair care tips, and new arrivals. Tag us in your photos — we love seeing your crowns shine! 🌿✨